Hot Air

3-Nitrooxypropanol, Bovine Flatulence and Bud Lighting Your Business for #Feelz – HotAir

On the 26th of November, Danish-Swedish multinational food group Arla (maker of well-known brands like Lurpak butter and Castello cheeses) chirpily dropped a bombshell on British consumers. They were going to be partnering with three of the largest grocery store chains in the United Kingdom for a climate cult-inspired experiment. British consumers of dairy who purchased products in their markets would be the guinea pigs.





WHAT FUN, RIGHT?!

These lucky shoppers would be helping the world experience 27% less methane-laden cow farts, all thanks to the perfectly safe addition of a little bit of something called ‘Bovaer’ to the moo-cow feed.

As my sciencey girlfriend Leslie Eastman explains, methane from cow farts is the least of the world’s problems. It kind of takes care of itself – another of nature’s wonders if you just leave it alone.

Methane from livestock is…

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