After transgender influencer Dylan Mulvaney endorsed Bud Light last April, the beer brand lost about 25% of its sales in subsequent weeks. Bud Light’s website currently includes no sign of celebrating LGBTQ consumers.
This “Pride Month,” however, as the list below reveals, many companies continued to signal support for and seek the business of LGBTQ individuals by advertising Pride-themed merchandise on their websites.
Others discreetly showed their support by not featuring “Pride”-related products on homepages, but tucking away statements of support elsewhere on their websites.
Nine companies on this list of 63 said they donate a share of proceeds to The Trevor Project, a nonprofit specializing in suicide prevention for youth who identify as LGBTQ.
And although this article focuses on private-sector companies that celebrate Pride Month,…
