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Will Trump’s Podcast Strategy Be The Key To Victory?

The time for choosing is tomorrow: The American people will head to the polls Tuesday to choose the next president of the United States. It has been a sprint to the finish for Vice President Kamala Harris and former President Donald Trump, and the former president has been on an all-out media blitz to make his closing pitch.

But these interviews have not been on news programs like “60 Minutes,” “Meet the Press,” or “Face the Nation” or conducted by corporate journalists such as Leslie Stahl, Anderson Cooper, or Lester Holt. Rather, Trump has appeared on shows called “All In,” “This Past Weekend,” “Full Send,” and “Bussin’ With The Boys.” The interviewers have been entrepreneurs, comedians, athletes—even a pro-wrestler.

Trump’s podcast appearances, mostly long-form interviews, are part of a broader media strategy by the Trump campaign that…

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