In a time when so much of modern media feels disconnected from enduring values, Volvo’s latest ad for the EX90 SUV stands as a beacon of what truly matters: life and family. The nearly four-minute commercial tells a moving story that begins with a simple yet profound moment—a man learning he is about to become a father.
From there, the ad follows the imagined journey of his child’s life, highlighting the pivotal role a parent plays in nurturing and protecting their family. With scenes of joy, curiosity, and togetherness, the commercial captures the universal beauty of family life.
The Volvo EX90 is seamlessly woven into this narrative, reinforcing its message as “the safest Volvo ever made—for life.”
Pro-Family Messaging: A Vital Reminder
In today’s media landscape, messages that affirm…
