A new Apple ad for its AirPods Pro 2’s hearing aid feature is getting a lot of attention online as viewers say it’s the perfect antidote to woke advertising which has become far too commonplace.
The pro-family ad, called “Heartstrings,” is making many viewers emotional. Instead of portraying the family patriarch as a bumbling fool, this ad puts a father with hearing loss at the center of a message that depicts a loving family in addition to promoting a product.
The two-minute commercial opens with a family unwrapping gifts on Christmas morning. The father, who sits on the couch while the family opens presents around him, is presented as having some level of hearing loss. The muffled sounds of wrapping paper and people talking around him help the viewer understand his disability.
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Next, he flashes back through memories of his daughter…
