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How Trump Built a Multiracial Populist Coalition to Win

President-elect Donald Trump made stunning gains with black men, Hispanic voters, and younger Americans in the 2024 presidential election, challenging long-held political assumptions.

One person saw it coming more than a year ago. Patrick Ruffini, founding partner of Echelon Insights, published “Party of the People: Inside the Multiracial Populist Coalition Remaking the GOP” in November 2023. He spoke with The Daily Signal when the book published last year.

Ruffini returned this week to share his insights on Trump’s victory and how the Republican Party can build upon his electoral success. Read an abridged and edited transcript below or listen to the full interview.

Key highlights include:

  • Dramatic shifts in voting patterns across diverse communities
  • Why traditional Democratic strongholds are crumbling
  • The emergence of a new multiracial populist…

Read more…

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