Here’s a little case study that they probably won’t be teaching anytime soon in business school, even though it’s pretty eye-opening.
This was by far the best year the WNBA has ever had. They set an all-time record for total television viewers, at 54 million. They set an all-time record for the number of telecasts that reached at least a million viewers. They had their highest total attendance in more than two decades, up roughly 50% from last year. The All-Star Game recorded its most fan votes in history, at 10 million votes — more than a 500% increase from last year. The Indiana Fever, the team Caitlin Clark plays for, set an all-time single-season record for attendance by a WNBA team. The league saw a 350% year-over-year growth in subscriptions to their paid streaming service. The league had more social media engagement, more sellout crowds, and more merchandise sales than…
