Google is being mocked for a new ad for holiday shopping which features a man dressed as a woman shopping for skincare.
In an Instagram post sponsored by Google, influencer Cyrus Veyssi laments his dry skin. “I’m so dry,” he pouts while looking at his reflection. “This winter dryness is not it, especially when I have so many holiday looks to pull off. Thankfully, I know just the thing.”
The scene cuts to Veyssi searching his phone for skincare products on Google. “And it’s in stock nearby!” he exclaims. “Hydrated skin is a gift to everyone, no wrapping needed,” he continues while walking through a store. “Happy holidays to me!”
Christmas ad from Google. Dear Lord.pic.twitter.com/O6ML2Li9c4
— End Wokeness (@EndWokeness) December 11, 2024
Reactions online have been mostly negative.
“Google is canceling women. Bizarre marketing strategy,” one person replied.