Red state

Big Pharma and Perverse Incentives – RedState

It’s a Friday night, and you and your partner are watching the newest rom-com on Hallmark Channel getting ready for Christmas… all of a sudden, it’s time for a commercial, and two bathtubs appear out in the open with a couple now walking up to them. The commercials cuts, and we now watch the man and woman in the tub holding hands. The commercial ends with the always hilarious “If you have an erection that lasts longer than four hours, seek medical help immediately.” You just watched the smash hit Cialis commercial. Who can forget about the fun “Oh, Oh, Oh, OZEMPIC, you know” commercial either? I have sung that jingle to my first-year pharmacy students for a couple of years now. Last but not least, my new personal favorite is the “I take once daily Jardiance” jingle.





While these commercials often provide fun songs to sing along to, a more ominous voice…

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