Hollywood is on fire, literally and figuratively.
Dueling strikes shut the industry down in 2023 and it hasn’t fully bounced back. The pandemic chased viewers to the comfort of their couches, pummeling the theatrical experience. YouTube creators are luring eyeballs away from network TV at a fraction of the price point, as are social media platforms and video games.
There’s no better time for a Hollywood Plan B. Could that involve the Lone Star State?
Woody Harrelson and Matthew McConaughey sure think so.
The “True Detective” alums joined forces for a new video campaign tied to Texas-based filmmaking. They’re playing their iconic characters from the HBO series, but this isn’t fiction.
Texas stories deserve a Texas backdrop. That’s why I teamed up with Dennis Quaid, Woody Harrelson, Billy Bob Thornton, and Renée Zellweger for True to Texas. It’s time to bring film and TV…
