“Dead Eyes”. The stare of a psychotic. Meeting with Elizabeth Holmes was apparently a frightening event. She’d wear all-black turtlenecks, carefully planned to emote a “Steve Jobs” feel.
Her makeup was simple: Femme Fatale red lipstick and simple eyeliner. Holmes lowered her voice a few octaves to sound more authoritative, but it was the stare that unnerved people. She would never blink, eyes burrowing through people. Holmes was playing a part. And, like an actor in a play, it was all fiction. An act to fool an audience.
Holmes started a $9 billion market cap bust called Theranos. She’d claimed that her medical device could diagnose multiple medical conditions with a single drop of blood – conditions that previously would take several vials of blood. She told Fortune Magazine a series of baldfaced lies, and Theranos came crashing down after a…
