[Beege adds: I know, I KNOW – that’s BMW’s tagline. I was traumatized at the dentist’s first thing this morning. That’s my excuse, and I’m sticking with it.]
It’s been hard times for the auto industry, what with interest rates going up and consumer interest in the once Golden Calf-like electric vehicle sure thing going down.
It’s been especially tough to be a carmaker in Europe, where those EV sales numbers are mandates that come with healthy fines if they aren’t met. And all the while, you can’t sell what you need to sell because no one wants to buy them. To make matters worse, the European Union is about to hammer you financially as the Chinese eat your lunch and steal your cupcake.
If you’re a car company in Germany, you’ve got another set of homegrown problems on top of all that.
And now there’s Trump with a “T,” which is also the first letter in…
