Macy Maxson did not intend to become a lightning rod pushing back on the gender ideology agenda that has infiltrated so much of society—even feminine hygiene products. But when Maxon founded Garnuu, a tampon subscription service, in 2022, she chose to affirm biological reality.
“From the beginning,” Maxson says, she decided her company would stand firm on the fact “that only women can get periods.”
After Maxson launched Garnuu, rival Tampax started using transgender activists, such as Dylan Mulvaney, to promote its products. Maxson said she watched as other tampon companies began moving away from feminine branding and word choice in product promotion, but Garnuu, a word that means “rescue” in Nepali, branded itself as a “girls-only club.”
That simple statement cost Maxson some customers, who claimed stating that only women get periods was…
