The New York Times is, unsurprisingly, one of the more profitable news outlets in the world.
Unlike most of its competitors, it has adapted extremely well to the digital landscape, increasing its subscriber base, expanding into non-news-related businesses, and establishing even greater brand recognition and loyalty in its readership.
Whatever else you can say about their products, they are very very good at the business.
Much of that success is due to their non-news products such as their Cooking site (I subscribe because I like to cook), The Wirecutter product review site (I go there all the time), The Athletic (I am fat, lazy, and a casual sports viewer so I have never been there), and games such as Wordle, which Ed seems to play all the time.
News may be their flagship product, but the diversification of the business is their secret sauce. As…
