Former first lady Michelle Obama just launched a new podcast with her brother, and despite lots of hype from a number of major media outlets, the venture appears to have fallen mostly flat.
Disclose TV posted on Wednesday that the podcast — which so far has dropped two trailers and two episodes — had only amassed some 12,000 views in the first 14 hours it was live. Reports since indicate that the number of viewers had barely doubled by the 24-hour mark.
“NEW – Michelle Obama’s new podcast ‘IMO,’ gets only 12,000 views in 14 hours despite mass-marketing campaigns,” Disclose.tv posted.
NEW – Michelle Obama’s new podcast “IMO,” gets only 12,000 views in 14 hours despite mass-marketing campaigns. pic.twitter.com/dnGrEqZbvb
— Disclose.tv (@disclosetv) March 13, 2025
In the opening episodes of the podcast, titled “IMO,” Obama and her brother Craig Robinson discuss…
