Normally when a major new law is proposed, it’s given a name that makes it catchy and appealing to as many people as possible. Of course, pretty much every time, the name is an obvious lie. But it’s still an effective lie, because every time someone says the name of the law, they’re giving you a positive soundbite. Obama’s health care plan, of course, was famously called “The Affordable Care Act.” So all of the news articles and cable news segments that talked about the law — even if they were critical of it — ended up reinforcing the message that it would make health care “affordable.” The same principle applies to the so-called “Equal Pay Act,” the “Freedom of Information Act,” the “Fair Housing Act,” and so on.
With that in mind, it’s worth taking a look at the name of a new ballot initiative that was introduced last week in the state of California. This ballot initiative was…
