Nike is getting blasted for its insensitivity in using a phrase associated with the Holocaust only three days after Yom HaShoah, when Jews around the world mark the murder of six million Jews by the Nazis in the Holocaust.
Nike installed signs along the London Marathon route emblazoned, “Never again, until next year.”
“As a Jew living in London, I felt shocked, hurt, and angry to see the use of words in this context, even if no doubt in reference to the temporary pain of running 26 miles,” retired British judge Nigel Litman told Walla.
He continued:
“Never Again” is a phrase related to the Holocaust and the murder of six million Jews. It is directed as a prayer to the world that it will not allow such a horror to repeat itself. And over the past 18 months, it has been used more than ever, as we mourn the barbaric slaughter of more than 1,000 Israelis and long for the return…
