Dove is at it again. The “woke” personal care company was blasted on social media this week for appearing to use a male model to advertise women’s hair products.
In a six-second ad posted by Dove on Facebook in February, the model promotes the company’s “intensive repair” hair products, but social media users noticed that something was off.
“This is a real commercial by @Dove. Another woke company trying to erase women,” wrote Libs of TikTok.
This is a real commercial by @Dove
Another woke company trying to erase women.pic.twitter.com/I0Dc21sTzO
— Libs of TikTok (@libsoftiktok) May 12, 2025
On Facebook, Dove limited users’ ability to comment on the video. Most of the reactions to the post were the laughing emoji, and another big chunk of the reactions were the angry emoji.
Screenshot: Dove/Facebook
Dove did not respond to a request to comment.
Dove, which falls under…
