DeSantis’ Turnout U: “Close the sale” on an unprecedented scale

Three weeks ago, I wrote, “DeSantis, you magnificent bastard, you read my book!” The New York Times unrolled the campaign-organization strategy for Ron DeSantis and his Never Back Down PAC ally at the same time that he officially entered the race. With a combined $200 million in the bank already, NBD announced that they would build a ground organization with 2600 paid staffers engaging every voter in the first four primary states at least four times before ballots got cast, and five times in the Iowa caucuses.Read More