Bud Light is still apparently trying to pull itself out of the Dylan Mulvaney hole, in which fiasco they abandoned their traditional BroDude market to try to appeal to the terminally woke. The BroDude demo said, “Beer today, gone tomorrow” and bailed. Bud Light sales cratered.
Now, in what would appear to be an attempt to get back the BroDude market, Bud Light is going in big on Power Slapping, in which two BroDudes pummel each other with roundhouse slaps until one of them malts under the pressure.
The knuckleheads who own Budweiser really know how to blow up a brand. First they subjected their loyal customers to social-media commercials featuring flamboyant trans activist Dylan Mulvaney sipping Bud Light while half-naked in a bubble bath.
You know how that turned out.
Now they’re partnering in maybe the most jarring sport in modern history, a contest of grown men taking turns…
