Five hundred twenty-five thousand, six hundred minutes is how some people measure a year, but for Jeremy’s it’s more about how many wins are on the scoreboard. The good news is that 2023 saw the brand putting up more points than Alex Cruise during a Lady Ballers game.
As most of you know by now (if you haven’t been living under a rock for the last two years), Jeremy’s was born in 2022 as a direct response to Harry’s pulling advertising from The Daily Wire after a guest on Michael Knowles’ show (rightfully) called transgenderism a mental illness. Harry’s called it a “values misalignment.”
In the history of conservatism up until now, a major brand pulling their ads would not be cause for surprise or drastic action. Daily Wire co-founder Jeremy Boreing wasn’t surprised. But this time, he decided to take action. It was a huge gamble that could have turned into a funny…
