Is The Washington Post in full-scale collapse? A recent look at the numbers provides a fairly convincing answer to that question.
According to the report, not only is the Post losing $100 million a year, but it lost over half of its online engagement by the end of 2023. The signs were already there by mid-year, and the worst has come to pass.
See: The Washington Post Is Facing a Financial Buzzsaw
“Of that audience, less than one in five read more than a single article per month, while less than one in 500 actually convert to a paying subscription.”
— Josh Kraushaar (@JoshKraushaar) January 6, 2024
“The data—yes, it really is that bad—suggests that the Post is not only suffering from the absence of a coherent business plan, but it is also suffering from a profound product problem”
— Josh Kraushaar (@JoshKraushaar) January 6, 2024
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