We saw a bit of an odd sight in Allentown, Pennsylvania on Friday, with Biden staff running Joe Biden from store to store, engaging with workers in informal settings, rather than giving a formal speech, that he was bound to mess up.
Turns out this is a part of a new strategy to make him look more relatable and translation: not as old.
Biden, these people said, is taking advice from confidants who’ve suggested he try a more casual approach in public to try to ease one of voters’ chief concerns about his 2024 candidacy: his age.
That means more informal remarks, unannounced stops at diners and appearances in social media posts and on podcasts, as well as fewer ties and Rose Garden ceremonies. The series of subtle shifts, which aides say they’ve proposed to him…
