Podcast host Joe Rogan has inked a fresh contract with Spotify, it was reported on Friday.
The Wall Street Journal was the first to report the news, revealing that the deal is worth a staggering $250 million over its multi-year term.
The Journal reported:
Under the new licensing agreement, Spotify will sell ads for and distribute “The Joe Rogan Experience” across several podcast platforms, including in a video format on YouTube, the company said Friday. Under his previous deal, the show was exclusive to Spotify.The new deal is emblematic of shifting economics in podcasting, which has matured in both audience reach and advertising spending since Rogan’s last deal. Spotify is working to revise the terms of its deals with top talent so that shows are distributed on several platforms to maximize their audience and ad sales, rather than requiring exclusivity.
The deal is…
