Fewer Americans are planning to celebrate Valentine’s Day in 2024 than in years past.
America isn’t totally losing its love for the saccharine holiday, though. In fact, spending on Valentine’s Day gifts—for everyone from a significant other to one’s cat—has increased.
Russell Stover and Hallmark may not need to worry then. Declining celebration of the day may be because fewer Americans are married or in committed relationships, though—particularly younger adults. And that’s something we should be concerned about, given marriage’s connection with happiness and human thriving.
This week is also National Marriage Week, a week dedicated to promoting the benefits of marriage.
The number of Americans who are married has dropped steadily for the past several decades, particularly among those in their 20s. In the 1960s, 90% of 30-year-olds were…
