Bud Light’s parent company, Anheuser-Busch, is estimated to have lost over one billion dollars in sales after the brand faced boycotts from conservatives over its partnership with trans-identifying influencer Dylan Mulvaney.
Anheuser-Busch’s organic revenue dropped $1.4 billion in North America last year, according to company data reviewed by CNN. Much of this drop is believed to be related to the company’s disastrous marketing partnership with Mulvaney, a man who identifies as a woman.
While the company posted strong returns around the world, the company explained that its growth “was constrained by the performance of our US business,” according to a report put out by the company on Thursday.
“Revenue declined by 17.3% with sales-to-retailers (STRs) down by 12.1%, primarily due to the volume decline of Bud Light. Sales-to-wholesalers (STWs) declined by 16.1% as…
