A key part of the recently wrapped actor’s strike dealt with something on every person’s mind in 2024.
Artificial Intelligence, or AI for short.
The new Screen Actors Guild deal, which allowed stars to get back on stage again after a 118-day pause, offered protections against the rise of AI. Studios can’t use the likeness of an SAG actor without their consent. That holds for stars like Brad Pitt down to background performers.
That mattered. And that might not be enough to stop its use in stories large and small.
The “small” part might be the most nettlesome to Hollywood, Inc.
We’re already seeing examples of smaller projects dipping their toes in AI. Yes, they’re drawing fire for their actions, but it likely won’t stop others from doing the same.
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