This year’s Pride Month is shaping up to be a much more humble affair at Target.
In an extremely gratifying twist, the company that bragged its transgender line is “great for our brand” has changed its mind after a yearlong stock market bruising. It’s the latest evidence that the wildfire of consumer activism is not only spreading but forcing the kind of change most people never thought possible.
If you asked conservatives two years ago, stopping the woke at major brands would’ve been a victory. But reversing the woke? That’s a tectonic shift in the power structure of Big Business. For once, CEOs—who for years have thrown their radical agenda in the face of shoppers—are feeling enough pain in their profit margins to stop and ask if appeasing the far Left is worth it.
Target CEO Brian Cornell, who flaunted the stores’ chest binders and tucking…
