Remember this clip from 1991’s “City Slickers?”
What started as a typical sports argument (Hank Aaron vs. Roberto Clemente) rapidly became more profound and philosophical. Especially poignant was this line:
You’re right, I suppose. I mean, I guess it is childish … but when I was about 18, and my dad and I couldn’t communicate about anything at all, we could still talk about baseball. Now that was real.
The ability to communicate, to tell a story, is a fundamental skill in many aspects of life. This includes politics in ways surprisingly spread out beyond the areas in which standard thought dictates storytelling normally resides.
Nothing derails a good candidate faster than bad messaging. A candidate may have a track record second to none, but if they cannot effectively…
