In politics, there are usually two strategies to counter negative narratives about a candidate. On the one hand, a campaign can play defense and explain why a narrative is false. On the other hand, they can lean into the criticism and attempt to turn the tables by claiming it’s actually a good thing.
The problem with the latter strategy is that people have eyes and ears, and unless the situation is exceptionally unique, leaning into criticism usually only highlights the criticism further. Guess which path the Biden campaign has adopted to combat the fact that he’s old and senile?
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Jill Biden is currently doing a “Seniors for Biden-Harris” tour through several swing states, including Nevada, Wisconsin, and Minnesota. Her message? That her husband is “healthy” and “wise,” not hampered by being 81 years old, but helped by it.
