Tractor Supply, a rural retailer known for selling farming equipment, announced on social media this week that it was reversing course on woke initiatives after facing backlash from conservative activists online.
The company faced potentially having to deal with the same fallout of other major corporations that embraced wokeness, including Anheuser-Busch and Target.
“Every day our 50,000 Team Members take care of our customers like family,” the company said in a statement. “We deeply value our relationship with our customers and the communities we call home.”
The company said it had invested millions of dollars in conservative causes, including “veteran causes, emergency response, animal shelters, state fairs, rodeos and farmers markets.”
“We have also invested in the future of rural America,” the company said. “We are the largest supporter of FFA and have longstanding…
