On Saturday the National Republican Congressional Committee announced some serious money going into campaign ads. These ad buys are being done with some tactical acumen, being placed to air in 22 Congressional districts that are seen as must-wins – 13 of which are held currently by Democrats. The NRCC will be dumping over $45 million into these districts.
The buy spans 29 media markets, with the majority of the NRCC’s investment placed on offensive flip opportunities. By comparison, 86% of the DCCC’s recently announced ad reservations were to protect their highly vulnerable Democrat incumbents.
“The NRCC committed from Day One to not just hold our majority, but go on offense to grow our majority – today we are putting our money where our mouth is,” said NRCC Chairman Richard Hudson. “This initial investment gives our candidates firepower to remind voters of the Biden…
