I am a little behind the curve and late to the party on the brouhaha happening over Harley-Davidson. It seems their chairman, president and CEO since 2020, a fellow named Jochen Zeitz, is a fervent DEI enthusiast. Many of his initiatives at the company have only recently come to light through the efforts of Robby Starbuck.
…Conservative activist Robby Starbuck posted a 10-minute video on July 23 arguing the company “has gone woke.”
In the social media post, he said the company has supported LGBTQ+ initiatives and that employees attend training on how to be an ally to LGBTQ+ members.
The chairman, president and CEO of Harley-Davidson, Jochen Zeitz, has been an active advocate for sustainability for a long time. Before becoming the CEO of Harley-Davidson, Zeitz worked at Puma and luxury goods company Kering. Zeitz currently serves as the chairman for LiveWire Inc., which is the…