Just days after the “Megalopolis” trailer was taken down for misusing and outright fabricating purported critics’ comments, it was reported that the faux quotes were generated using artificial intelligence (AI).
The official trailer for the Francis Ford Coppola film was released on Wednesday morning. Later that day, Lionsgate pulled it and issued a formal apology.
“Lionsgate is immediately recalling our trailer for ‘Megalopolis,’” a Lionsgate spokesperson said in a statement. “We offer our sincere apologies to the critics involved and to Francis Ford Coppola and American Zoetrope for this inexcusable error in our vetting process. We screwed up. We are sorry.”
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Sources confirmed to Deadline that “Megalopolis” cut ties with marketing consultant Eddie Egan after it was reported that AI…
