The trans-identifying TikTok creator who spurred the viral trend of saying “very demure” is now upset that someone else trademarked the saying first.
Jools Lebron started posting clips featuring the “very demure, very mindful, very cutesy” narration that’s taken social media by storm. Big-name celebrities have gotten on board, and even the White House tested out the phrase.
“Cancelling [sic] the student debt of nearly 5 million Americans through various actions. Very mindful. Very demure,” an X post shared on August 16 said alongside a smiling photo of President Joe Biden.
Lebron, a biological man, has since racked up more than 2 million followers and said any earnings would be used for his “transition” surgery.
“I was playing cashier and making videos on my break, and now I’m flying across the country to host events, and I’m going to be able to finance the rest…
