Much of Corporate America, and indeed many of the corporations in the Western-based world, are all message carriers more than they are producers of products now. Behind the scenes, many directors and executives sit in meeting rooms asking themselves, “What do we stand for?” instead of “How can we improve our product?” Marketing teams spend a good deal of time in meetings wondering how best to display a company’s supposed “altruism” while trying to plan out the latest campaign.
It’s all a lie, obviously. At the end of the day, a company really only cares about its goodwill with the public because it’s a means to an end, that end being more money. However, in the quest to achieve the status of being one of the “good companies,” many corporations embrace the politics of the mainstream only to find everything from their good name to their product decreasing in quality. Some…
