In the early to mid-1970s, commercials for Mennen Skin Bracer aftershave were a staple of network television, especially sports programming. The tagline was simple: After the announcer deeply intoned how Skin Bracer’s skin tighteners and chin chillers wake you up like a cold slap in the face, a man would slap some on – always twice – and end the commercial with, “Thanks – I needed that.”Read More
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