The theatrical business in Hollywood has been notably different in just the past five years. Three significant interconnected alterations to the industry have led to a seismic shift in the business model of studios and movie theaters – the rise of streaming services, the pandemic, and dual strikes held by creative guilds last year. As a result, the motion picture landscape has been significantly altered as premiere platforms, production budgets, release schedules, and a number of other procedures are very different these days.
The 2024 release schedule has been a conglomeration of odd realities at the box office. The musical remake of “Mean Girls” was the top film for almost all of January. Illumination Studio’s animated “Migration” never ranked higher than #3 and yet managed to earn over $100 million. Surely few people guessed the Bob Marley biopic “One Love” would…
