Adidas is taking heat for an ad campaign that featured Bella Hadid in a retro shoe tribute to the 1972 Munich Olympics – an event in which 11 Israeli athletes were murdered by a Palestinian activist group. Within hours of the ad going public, criticism erupted. Hadid, a Palestinian American supermodel, has been one of the most vocal anti-Israeli celebrities since the October 7th massacre.
Adidas is claiming “they didn’t know.” This is utterly absurd. The ad features a sneaker relaunch of a popular 1970s shoe and the 52nd anniversary of the Munich Olympics. But the most memorable thing about the 1972 Olympics is not the shoe; it was the Israeli athletes who were brutally murdered.
To give tribute to the Olympic games of that year without honoring the victims is offensive in itself, much less to cast someone who represents the nationality of the murderers and has vocally supported…
