It has been a full month now since the flashpoint of a marketing disaster took place for the number-one-selling beer brand, Bud Light. It was April Fools Day (appropriately) when America’s brashest trans “celebrity” Dylan Mulvaney blasted a quixotic video in a bathtub while clothed, announcing Bud Light celebrated the cosplay claim of being a woman for a full year. Since then we have watched as an organic boycott erupted and the beer brand has been on the ropes since.Read More
As Sales Continue to Plunge, Bud Light Faces Displeasure on Both Sides of Its Controversy
