President-elect Donald Trump won the 2024 election with a surge in minority support while taking advantage of non-traditional media outlets to reach voters, data from the GOP polling group Cygnal suggests.
The election saw a massive shift among Hispanic and black voters casting ballots for Trump over Vice President Kamala Harris relative to the 2020 race. That wave of support came amid furious debate over hot cultural topics, such as sex-change treatments for minors and trans-identifying players in female sports.
In 2024, Hispanic voters shifted 24 points in favor of Trump, cutting Democratic support from a 33-point lead in 2020 to a 9-point lead this year. Among African-American voters, the Democratic lead dropped by 16 points in four years from a 75-point gap to a 59-point gap, according to Cygnal exit poll data.
Brent Buchanan, president and founder of Cygnal, said that cultural…
