BMW’s official corporate account on X said the quiet part out loud when someone dared to ask why the car company’s Middle East-facing logo had not been subjected to the same Pride-Month-rainbow-flag treatment as the logo seen in the United States: it wouldn’t be culturally acceptable there.
Libs of TikTok shared a series of screenshots showing several companies — including Cisco and BMW — that had adopted pride or rainbow-themed versions of their logos to display in the U.S. but had left their Middle East-facing logos alone.
“Every. Single. Year,” the caption read. “This will never not be funny.”
Every. Single. Year. This will never not be funny pic.twitter.com/BVj40itRxs
— Libs of TikTok (@libsoftiktok) June 2, 2024
But then someone asked BMW, “How come you don’t proudly display your logos pride colors on your middle east posts ???”
And the response, if a bit…
