The people in charge at Anheuser-Busch are probably having second thoughts about establishing a partnership with transgender “influencer” Dylan Mulvaney. There’s an old saying in the marketing game that informs us that all publicity is good publicity as long as they spell your name correctly. This episode may be proving that established wisdom as being incorrect. Everyone can spell “Bud Light,” and an increasing number of people have learned Mulvaney’s name. (I’d never heard of him before this.) But the sole purpose of a marketing deal is to boost sales and increase the value of your shareholders’ investments. This has done the opposite in a fairly dramatic way. Shares in Anheuser-Busch plummeted almost 4% in barely a week, with a 1.5% drop being registered yesterday. (NY Post)Read More
Bud Light parent company loses $5 billion in a week
