Bud Light is trying again to win back some customers. The brand announced a new partnership meant to boost sales after a dismal year.
The brand is partnering with comedian Shane Gillis. Out is Dylan Mulvaney, the trans activist influencer who collaborated with Bud Light to promote the March Madness tournament in April 2023. That bone-headed marketing decision caused the company to lose billions of dollars when customers boycotted the brand. Can Gillis save Bud Light? We’ll see.
Bud Light and Gillis used their Instagram accounts to announce the news.
“Welcome to the team @shanemgillis, excited to be a part of your 2024 tour,” the beer brand posted.
“Excited to announce partnership with Bud Light #budlightpartner,” Gillis posted to his Instagram account.
Bud Light marketing director Alissa Heinerscheid lost her job because the decision to collaborate with Mulvaney showed…
