Just over one year following Bud Light’s terrible decision to hire transgender influencer and professional toddler Dylan Mulvaney to promote its once pro-America beer, the company’s sales are plummeting.
Again.
According to the first-quarter earnings report released Wednesday, Anheuser-Busch, Bud Light’s parent company, has decreased 9.1% in revenue in the U.S. The news comes more than a year after Mulvaney dressed up as a wannabe Katherine Hepburn with black gloves, pearls and red lipstick in an attempt to help Bud Light sell more beer. Mulvaney was also gifted a custom Bud Light can with his face printed on it, which he drank in a bathtub before posting a video of it to social media last April.
Given that the beer is usually consumed by pro-America, country-lovin’ men, the fake girl’s attempt backfired. Bud Light ended up being canned by millions…
