Chevrolet Has a New Christmas Ad, and Break Out the Tissues, It’s Wonderful

Two years ago, my colleague Joe Cunningham wrote about the beautiful ad that Chevrolet did for Christmas with a man who is sad at the holidays because his wife has died. The daughter then lovingly has the wife’s car — which is under wraps in the barn, unused for a while — restored, unbeknownst to the father, to surprise him and bring back those memories of the love of his wife he so misses. “It’s what mom would’ve wanted,” the daughter says. Read More