By now, you’ve probably noticed a pattern from more than a few corporations. Many have begun backing away from woke policies and DEI initiatives with surprising speed, especially if their clientele involves traditionally-minded and rural Americans.
Nobody wants to become the next Bud Light.
Coors is the latest in the line of corporations slamming it in reverse after the one-man crusade being waged by Robby Starbuck turned its sights on the beer distribution company. Starbuck’s pattern is to tell the company he’s going to expose his research about them, only to find a short time later that they preemptively renounced their commitments to woke agenda items and are dissolving those parts of their company.
It’s a pattern that has worked well, as you can see in the articles below.
(READ: Tractor Supply Co. Ditches Everything Woke, Declares It Won’t Ever Touch DEI or Pride…