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Costco Votes To Keep DEI. What Now?

Costco won’t be gutting its diversity initiatives in response to the latest shareholder pushback. At its annual meeting yesterday, more than 98% of shareholders voted against a recent proposal urging the company to axe its diversity initiatives. Sponsored by the National Center for Public Policy Research, the proposal asserted that “DEI holds litigation, reputational and financial risks to the Company, and therefore financial risks to shareholders,” and laid out an explanation of Costco’s shifting diversity initiatives, including the company renaming its DEI efforts to “People and Communities.” As of today, Costco’s defense of diversity seems to have dealt a serious blow to the growing skepticism and criticism of DEI within many American companies. Seems.

So what’s to be made of this? Several weeks ago, I wrote that “Costco may not be the kind of company that flips…

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