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DEI Isn’t Dead, It Just Got A New Pronoun

Don’t sit back and celebrate just yet, patriots: the culture war is far from over.

Sure, conservatives have won a few major battles, including the epic fight for the highest office in the land. And yeah, major companies are finally paying attention to consumer demands and walking back massively divisive DEI initiatives that only resonate with the most militant woke warriors among us.

Keep the cork in your champagne, though. While DEI is becoming a thing of the past, these sneaky national brands are simply pitching the same ideas using aliases.

And let’s face it – DEI by any other name smells just as bad.

Companies like Disney, UPS, and Dollar Tree have all recently claimed to have “moved past DEI.” But dig a little deeper, and you’ll see the truth: they’ve simply rebranded it. “Diversity, Equity, and Inclusion” is now masquerading as “Belonging” and “Culture…

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