The 2024 new car and truck sales season is well underway at this point and the news for the automotive industry isn’t brilliant for the most part. That’s to be expected during a period when interest rates are through the roof and people have less money to spend. But at Ford Motor Company, the outlook has been particularly dismal for their electric vehicle division. Following cues from the Biden administration, Ford had announced plans to aggressively expand their EV production and sales, but while last year was disappointing, 2024 is shaping up to be even worse. The Ford Model e, launched in 2022, sold only 10,000 of the EVs in the first three months of the year, a drop of 20% from the previous year. And to sell even that many, they had to cut the price to the point where they lost $1.3 billion in three months. That works out to a net loss of more than $130,000 for each of the cars…
Don’t Ask Ford How Their EV Sales are Going – HotAir
